Market Summary: South Texas Coast (Corpus Christi/Kingsville)

Demographics

  • Major cities/towns include Corpus Christi (Nueces County) and Kingsville (Kleberg County), plus Alice (Jim Wells County), Beeville (Bee County), Robstown (Nueces County), Rockport (Aransas County), Sinton (San Patricio County), Falfurrias (Brooks County) and Refugio (Refugio County). The combined population of these nine cities/towns is about 370,000.
  • The campaign will cover 10 counties in the South Coast region of Texas. These counties include Aransas, Bee, Brooks, Jim Wells, Kenedy, Kleberg, Live Oak, Nueces, Refugio and San Patricio. The combined population of these counties is nearly 535,000.
  • The rating service, Arbitron, estimates that 319,600 people, aged 12 and older (“12+ population”), are in the Corpus Christi radio market. It is ranked as the 137th-largest radio market in the U.S.

Advertising logistics

  • Advertising will run in a four week period, somewhere between mid-July and early September.
  • Several themes from previous markets will be carried over. These include a heavy emphasis on production tax contributions to local governments and school districts; good-paying jobs created by the industry; the fact that independents do the vast bulk of drilling and producing in Texas; and highlighting the benefits to consumers and the economy of boosting natural gas supplies and usage. In addition, one or two new themes are likely to be added, especially as regards offshore oil and gas activity.
  • Ads will again be split between at least two newspapers and several radio stations.

Results

  • Results will be again be calculated from comparisons of pre- and post-advertising survey numbers.
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