Public Education Media Campaigns

Barnett Campaign TV Spot

In a four-round advertising campaign on behalf of the Joint Association Coalition, the Foundation has run this television spot on Time-Warner cable in the Barnett Shale (DFW) area. The spot has run in slots on major cable channels, including Fox News Channel, CNBC, CNN Headline News and MSNBC. This significantly expanded the reach to the general public, generating nearly 1.2 million "household impressions" during a 4-week period.

(Sample ads from media campaigns are listed in the News Center)

2012

1st or 2nd quarter

South Texas Coast (Corpus Christi/Kingsville)

Cable TV & Radio ads, plus online

2nd & 4th quarters

Houston (in planning w/ GHP) Cable TV & Radio ads, plus online
3rd or 4th quarter Midland/Odessa (in planning) Cable TV & Radio ads, plus online

2011

Jan. - May Dallas-Ft. Worth (Barnett Shale JAC))

completed

 

2010

All year (every other month)

Houston and DFW completed
Sept. 29 � Dec. Barnett Shale Joint Association Coalition

completed

 

2009

March 9 � April 5

West Central Texas (Abilene/San Angelo)

completed

Dec. 21 � Jan. 17

E. Central TX (Bryan/CS/Waco/Temple)

completed

 

2008

Aug. 9 � Sept. 7 East Texas (Tyler/Longview/Kilgore) completed
Oct. 5 �Nov. 2 Panhandle (Amarillo/Pampa/Perryton) completed

 

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